Jolt, the digital out-of-home (DOOH) network and EV charging provider, is set to install 30 new chargers across Greenwich under a 15-year partnership with the council.

The arrival of the firm’s ad-funded public charging will offer residents significant savings and help to tackle London’s driveway divide.

Jolt is an Australian EV charging company known for its advertising-funded model, using smart chargers with screens that generate revenue from ads to cover costs, making EV ownership easier and attracting drivers to locations where chargers are installed.

The company launched in the UK in 2023 and continues to roll out its charging network.

In parts of London, up to two-thirds of homes lack a driveway, leaving many residents reliant on public charging that can cost up to 10 times more than home charging rates. Jolt’s advertising-subsidised model helps close this cost gap by offering 7kWh of free energy to EV drivers every day, which provides around 30 miles of range. For average mileage London drivers, that translates to potential savings of over £960 per year and up to £1,600 for high-mileage users, compared to standard public charging rates.

Jolt’s Greenwich network brings the same charging solution that’s already proving popular in North London – where independent research found 77% of residents believe Jolt has positively impacted their area, with 92% of users saying they would choose Jolt over other on-street chargers.

Jolt’s own research shows 90% of their customers shop locally during charging breaks, with over 40% spending £10 or more per visit. Local businesses and charities also benefit from free advertising opportunities on the screens, helping independent retailers increase visibility and giving a valuable boost to local high streets.

John Rainford, UK country manager, said: “The UK has a two-tier system for EV drivers, and it’s especially evident in London. If you can charge at home, going electric saves money. But if you’re relying on public charging – like millions of Londoners – you’re often paying a pavement premium.

“We’re providing South East London residents with the same opportunity as North London that makes running an EV accessible, whether you’ve got access to home charging or not. This isn’t just about charging cars, it’s about making London’s shift to clean transport fair for everyone,” he added.

The chargers meet the council’s EV infrastructure commitments at zero cost, while providing the Royal Borough of Greenwich with free use of the 75-inch digital screens for public messaging, local events, and community announcements. All Jolt chargers run on 100% renewable energy, supporting the borough’s commitment to becoming carbon-neutral by 2030.