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MG to target fleets with electric SUV

By / 4 months ago / New Cars / No Comments

MG has previewed an electric version of the ZS SUV in China, with the newcomer set to re-launch the brand in markets across Europe in the first half of 2019.

MG eZS

The MG eZS will re-introduce the brand to markets across Europe.

Revealed at the Guangzhou Auto Show, the eZS is based on the petrol-powered ZS SUV, which launched in the UK late last year and contributed to the company beating its 2017 sales volume by early August. MG said it had sold almost 100,000 globally, despite the UK being its only European market.

In the first half of 2019, the eZS will be the first MG sold in many European countries since the last TF roadsters in 2011.  It features a 148bhp electric motor, supplied by a lithium-ion battery under the cabin, which offers a range of 208 miles (335km) to a full charge. Around 80% of the range can be restored in half an hour, according to the company’s Chinese website.

Speaking to EV Fleet World earlier this year, MG Motor UK’s head of sales & marketing, Daniel Gregorious, said the company sees significant opportunities to grow its fleet sales with plug-in vehicles. The eZS will be followed by Qashqai and X-Trail sized plug-in hybrid SUVs in 2020 and 2021, and an electric roadster is planned shortly afterwards.

Gregorious said the company is aiming to double last year’s sales volumes during 2018, to 8,800 units, with ongoing ambitious to reach 25,400 units (a 1% market share) in 2022. Although the aim is to be more retail-weighted than the market average, he said the plan is for fleets to account for between 7,000 and 8,000 units by that point, versus a quarter of its 4,441 units in 2017.

“For us, the majority of our sales are in China which is all petrol, so the focus has to be on electric rather than a diesel for Europe,” Gregorious explained. “That’s the alternative for us. It’s not going into diesel and making that work, it’s going into electric – where the future is – and making that work for us, driving sales in the UK and European markets. It would be wrong to put a figure on it for the volume or percentage but [the share of plug-in vehicles] will be significant compared to the total mix of cars we sell.”

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Alex Grant

Trained on Cardiff University’s renowned Postgraduate Diploma in Motor Magazine Journalism, Alex is an award-winning motoring journalist with ten years’ experience across B2B and consumer titles. A life-long car enthusiast with a fascination for new technology and future drivetrains, he joined Fleet World in April 2011, contributing across the magazine and website portfolio and editing the EV Fleet World Website.