The Alfa Romeo Junior Elettrica is now eligible for the Government’s Electric Car Grant (ECG), giving drivers an extra £1,500 saving on Elettrica, TI and Sport Speciale variants.

The new grant arrives alongside Alfa’s existing inhouse EV deal, which provides a £1,500 savings across all variants, including Elettrica, TI, Sport Speciale and the range-topping Veloce model.

The increased support means customers can save up to £3,000 off the brand’s first fully electric model, bringing entry prices down to £30,900 OTR.

The Alfa Romeo Junior Elettrica is available with a choice of two electric powertrains. Elettrica, TI and Sports Speciale variants feature a 156hp electric motor and up to 250 miles of range (WLTP) on a single charge. Junior Veloce upgrades this with a 280hp electric motor, Torsen limited slip differential, lowered suspension and sportier steering geometry.

Customers can also now request a 24-hour extended test drive of the Junior Elettrica to assess its instant electric performance and see how the car fits into everyday life.

The award comes alongside the launch of the Total Cost of Ownership (TCO) calculator from Alfa Romeo which provided customers with transparency on the total cost of ownership and shows the difference in running costs between the powertrains.

Based on an annual mileage of 8,000 miles over two years of ownership, the Junior Elettrica Junior could save consumers £1,708.80 on the estimated running costs compared to the mild hybrid Junior Ibrida.

A calculation based on average usage, mileage and fuel cost per litre for each vehicle states monthly running costs for Elettrica is calculated at £11.34, the equivalent to £0.02p per mile, compared to £82.54 or £0.12p per mile with the Ibrida.

Alfa Romeo offers the ability on its website for consumers to personalise the mileage, charging and fuel prices, financing payments and add further additional costs for a closer estimated comparison.