Citroën has cut the top-level pricing of its ë-C4 electric hatch to ensure the full range continues to qualify for the Government’s Plug in Car Grant (PiCG).

The brand has dropped prices on the most popular ‘Shine Plus’ headlining trim level by £550 to £34,995, ensuring it comes under the newly introduced £35k pricing cap to qualify for the £2,500 PiCG.

The pricing reduction has been made in line with the brand’s ‘Fair Pricing’ policy, which forms a key part of the three-year ‘Citroën Advance UK’ plan first announced in October 2020.

As a further benefit, retail customers ordering from the Citroën Store, or from selected retailers, will benefit from a free-five year transferable warranty and a free Pod Point 7kW home charger, saving the customer a further £509.

Eurig Druce, Citroën UK’s managing director, said: “We were disappointed to hear the news that the support for consumers to make the switch to a low-emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there. That said, I am proud that Citroën UK’s policy of ‘Fair Pricing’ ensures that consumers will continue to be able to benefit from the full Government Plug in Car Grant when purchasing their new ë-C4.”