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Citroën cuts ë-C4 pricing to ensure full range still gets Plug-in Car Grant

By / 3 weeks ago / UK News / No Comments

Citroën has cut the top-level pricing of its ë-C4 electric hatch to ensure the full range continues to qualify for the Government’s Plug in Car Grant (PiCG).

Citroën has cut the price of its ‘Shine Plus’ range-topping trim level by £550 to £34,995 to ensure the full range continues to qualify for the Government’s Plug in Car Grant

The brand has dropped prices on the most popular ‘Shine Plus’ headlining trim level by £550 to £34,995, ensuring it comes under the newly introduced £35k pricing cap to qualify for the £2,500 PiCG.

The pricing reduction has been made in line with the brand’s ‘Fair Pricing’ policy, which forms a key part of the three-year ‘Citroën Advance UK’ plan first announced in October 2020.

As a further benefit, retail customers ordering from the Citroën Store, or from selected retailers, will benefit from a free-five year transferable warranty and a free Pod Point 7kW home charger, saving the customer a further £509.

Eurig Druce, Citroën UK’s managing director, said: “We were disappointed to hear the news that the support for consumers to make the switch to a low-emission vehicle had been reduced. For this period of transition to be a success and for electrification targets to be met, both the industry and consumers need clearer long-term guidance and support on how we will get there. That said, I am proud that Citroën UK’s policy of ‘Fair Pricing’ ensures that consumers will continue to be able to benefit from the full Government Plug in Car Grant when purchasing their new ë-C4.”

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Natalie Middleton

Natalie has worked as a fleet journalist for nearly 20 years, previously as assistant editor on the former Company Car magazine before joining Fleet World in 2006. Prior to this, she worked on a range of B2B titles, including Insurance Age and Insurance Day. Natalie edits all the Fleet World websites and newsletters, and loves to hear about any latest industry news - or gossip.