Europcar boosts premium fleet with 15 BMW models
- 9 July 2026
- 0
Europcar Mobility Group UK has officially partnered with BMW Group to introduce 15 premium models to its national rental fleet throughout 2026. This strategic expansion caters to both
Europcar Mobility Group UK has officially partnered with BMW Group to introduce 15 premium models to its national rental fleet throughout 2026. This strategic expansion caters to both
Europcar Mobility Group UK has officially partnered with BMW Group to introduce 15 premium models to its national rental fleet throughout 2026.

This strategic expansion caters to both corporate and leisure customers, offering high-demand internal combustion engine (ICE) vehicles alongside advanced electric options.
Vehicles joining the fleet include the highly rated and popular 3 Series, 5 Series and 1 Series.
Premium battery electric vehicles (BEVs) also include models from the i4 and iX series that are being deployed nationwide.
The new arrivals are also being integrated into the Flex Model Choice fleet for business users.
Flex Model Choice gives businesses access to the latest BEV and plug-in hybrid (PHEV) models, without the long-term commitments and early exit penalties of leasing.
Specific makes and models from Europcar’s electric fleet, including the BMW i4 eDrive, can be booked for a minimum of three months and up to 12 months at a fixed monthly rate, enabling employers to accurately allocate vehicles and forecast Benefit-in-Kind tax expenses.
Adam McGhee, head of fleet procurement at Europcar Mobility Group UK, commented: “We are committed to providing drivers with access to as wide a range of vehicles as possible, so there is something for everyone and for every journey.
“BMW is a brand that delivers a premium experience across every model, from hatchbacks and saloons to SUVs, appealing to both business drivers and families or individuals renting for leisure. Adding to the wide range of hybrid and fully electric vehicles on the Europcar fleet, these new BMWs will also help even more drivers experience zero- and low-emission driving.”
Europcar’s flexible rental, comprehensive handovers and free resources help address common questions and misconceptions about EV motoring.
To further smooth the transition to electric motoring, the company provides specialised EV toolkits. Customers renting electric models receive full access to the Octopus Electroverse charging network features, alongside Europcar’s digital EV Guide and Knowledge Hub.
Additionally, Europcar’s Delivery & Collection service operates nationwide, offering a simple online booking process with vehicles delivered directly to a home or work address. The service covers all vehicle types, and cars can be delivered within two hours of booking.